কোর্সের সিলেবাস
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What is Marketing?
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Marketing vs Sales vs Branding
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Marketing as a Growth Engine
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Why Marketing Fails? Part 1
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Why Marketing Fails? Part 2
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Market Research কি? কেন জরুরি?
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Primary vs Secondary Research
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Customer Buying Behaviour
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Buying Decision Process
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Decision Making Unit (DMU)
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Factors Influencing Buying Behaviour
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5C Analysis Framework
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Market Size, TAM–SAM–SOM
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Psychographic, Demographic & Behavioural Segmentation
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Segmentation Types
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Target Customer Selection
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Positioning Strategy
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UVP (Unique Value Proposition) তৈরির কৌশল
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Feature vs Benefit vs Outcome
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Pain–Gain Framework
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Marketing Mix Evolution
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4P Model (Product, Price, Place, Promotion)
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Extended Marketing Mix (7P / 8P)
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Product Lifecycle & Marketing Strategy
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Distribution & Channel Strategy